What's in a name?
Who doesn't love T-shirts? They're casual, comfortable, and have evolved into a fashion standard. T-shirts make a statement about the person wearing it. A visual billboard stating what you believe in, socially, politically, musically, or simply as wearable art. This humble article of clothing can be quite powerful.
The Power of the T-Shirt.
I became critically aware of its power. A T-shirt could leverage a message that could resonate with everyone. A concept that could convey a universal feeling in one word. This was a pivotal point as I asked myself the question, what's in a name?
It says something about you. The question (what's in a name?) stuck in my head. My answer... was everything. I repeated to myself... EVERYTHING.
This fueled my passion and the design process.
Problems need solutions, a no brainer. As a graphic designer, it's what I do. I provide design to meet a service or products' particular need, driven by a concept and executed visually through color, photography, and typography. It was, however, the need to solve my own problem that was driving me. I wanted to design my own brand.
I wanted to make a difference.
SoCal, a breeding ground of ideas is where I live. Diverse eclectic people make up the tapestry of my home. Year round incredible weather and a perpetually shinning sun radiate a golden tone. Ruled by the sun, we are laid back and enjoy what life has to offer.
The definition of a perfect SOCAL day is golden. You know that feeling when life is perfect. This started my brainstorming. Researching landed me on the periodic table. Gold is a chemical element with the symbol AU (from latin aurum) with the atomic number of 79. It was all I needed to begin designing. Stylized letters, A and U forming a diamond gave life to the brand Sevenine Co.® a true golden company.
Our mission? We're dedicated to exploring the golden side of life. Remain authentic.